Content Marketing for Digital Advertising Businesses
Earn advertiser trust with high-value content that promotes your platform’s unique features and illustrates industry expertise. Our digital advertising content marketing packages let you generate leads by providing value to marketers and publishers and articulate your unique audience reach.
Our digital advertising content marketing clients
How it works
Generate interest with search-optimized brand journalism content and landing pages.
Educate leads with long-form content that explores the latest relevant industry topics.
Establish your expertise using case studies, research papers, and thought leadership articles.
Fill your sales pipeline and increase close rate with higher quality leads.
We know digital advertising
At Candor, we have years of experience helping digital advertising businesses elevate their profile. We’ve developed content marketing strategies that have helped clients keep growing even throughout massive disruptions to the user privacy landscape, and our dedication to data-backed and informative storytelling has allowed digital advertisers to reach all-new audiences.
Did you know?
Candor wrote and developed Tapjoy’s Modern Mobile Gamer Reports for five years. Our work highlighting survey results using Tapjoy’s MobileVoice platform drove coverage from outlets such as VentureBeat, with that increased visibility serving as a key factor in its acquisition by ironSource.
Digital advertising content strategy: A brand journalism approach
As brand journalists, we drill into the topics that matter to brand advertisers and build value-rich digital advertising content marketing plans around them. Our blog posts, case studies, ebooks, and whitepapers deliver value to prospects at any stage of the marketing funnel, building trust while elevating your media presence.
Rank your blog posts and landing pages on the front page of search engines, creating an evergreen flow of customer attention and interest.
Share data-driven stories about your advertising platform so customers understand what it does for them.
Gather insights on the latest digital advertising trends and present the findings to news outlets, building trust, brand recognition, and search engine staying power.
Implement automated, goal-oriented systems that guide leads from discovering your platform to becoming customers.
Publish expertly-written, value-rich content that educates and informs advertisers about the latest marketing strategies.
Explore complex topics in comprehensive detail and demonstrate your unique approach to challenges and opportunities facing the industry.
Show advertisers their problem has a solution by showcasing your successful campaigns with past clients.
Work with our team of former journalists to gather insights from subject matter experts and share them with potential customers.
Showcase your expertise, perspective, and opinion on topics that matter to advertisers and marketers.