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Content Marketing for Digital Advertising Businesses

Earn advertiser trust with high-value content that promotes your platform’s unique features and illustrates industry expertise. Our digital advertising content marketing packages let you generate leads by providing value to marketers and publishers and articulate your unique audience reach.

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Our digital advertising content marketing clients

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tapjoy logo
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moloco logo
adaction logo
tenjin logo
rakuten logo
appsflyer logo

How it works

Attract advertisers

Generate interest with search-optimized brand journalism content and landing pages.


Deliver value

Educate leads with long-form content that explores the latest relevant industry topics.


Build trust

Establish your expertise using case studies, research papers, and thought leadership articles.


Drive growth

Fill your sales pipeline and increase close rate with higher quality leads.


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We know digital advertising

At Candor, we have years of experience helping digital advertising businesses elevate their profile. We’ve developed content marketing strategies that have helped clients keep growing even throughout massive disruptions to the user privacy landscape, and our dedication to data-backed and informative storytelling has allowed digital advertisers to reach all-new audiences.

modern mobile gamer 2021 - parents edition

Did you know?

Candor wrote and developed Tapjoy’s Modern Mobile Gamer Reports for five years. Our work highlighting survey results using Tapjoy’s MobileVoice platform drove coverage from outlets such as VentureBeat, with that increased visibility serving as a key factor in its acquisition by ironSource.

Read VentureBeat's Coverage →

Digital advertising content strategy: A brand journalism approach

As brand journalists, we drill into the topics that matter to brand advertisers and build value-rich digital advertising content marketing plans around them. Our blog posts, case studies, ebooks, and whitepapers deliver value to prospects at any stage of the marketing funnel, building trust while elevating your media presence.

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Attract advertisers

Content-driven SEO

Rank your blog posts and landing pages on the front page of search engines, creating an evergreen flow of customer attention and interest.

Data reports

Share data-driven stories about your advertising platform so customers understand what it does for them.


Gather insights on the latest digital advertising trends and present the findings to news outlets, building trust, brand recognition, and search engine staying power.

Deliver value

Marketing operations

Implement automated, goal-oriented systems that guide leads from discovering your platform to becoming customers.


Publish expertly-written, value-rich content that educates and informs advertisers about the latest marketing strategies.

White papers

Explore complex topics in comprehensive detail and demonstrate your unique approach to challenges and opportunities facing the industry. 

Build trust

Case studies

Show advertisers their problem has a solution by showcasing your successful campaigns with past clients.


SME interviews

Work with our team of former journalists to gather insights from subject matter experts and share them with potential customers.

Thought leadership

Showcase your expertise, perspective, and opinion on topics that matter to advertisers and marketers.


Ready to get started?

We’re ready to help you craft your digital advertising content marketing strategy. Click the button below to get in touch.