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The Candor Blog

Matt McAllister 4 min read

How Candor Uses AI in Content Marketing

AI writing assistants like ChatGPT aren't ready to write quality brand journalism. But ...
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Matt McAllister 11 min read

How Candor Helped Dibbs 10x Organic Traffic and Launch a B2B Offering

Discover how Candor’s SEO expertise fueled Dibbs' initial growth and set its expansion up ...
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Candor Team 6 min read

We Tested AI Writing Assistants. Here’s Why We Won’t Be Using Them.

AI bots are helpful for outlining and idea generation, but there's something profound ...
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Candor Team 11 min read

How To Write Introductions That Capture Reader’s Interest

We offer 10 tips for writing introductions that will make your audience want to keep ...
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Matt McAllister 5 min read

What Content Marketers Can Learn from the Writers at Pixar

Our favorite tips from Pixar's 22 rules of storytelling.
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Matt McAllister 8 min read

6 Content Strategies That Drive Press Coverage

These types of content will catch the attention of the editors, journalists and media ...
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Candor Team 8 min read

Boulevard Deploys Brand Journalism to Connect with Salon & Spa Owners

How the SaaS platform's site went from practically 0 to over 20,000 visits/month.
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Candor Team 11 min read

Resonai Taps Candor to Build an Inbound Marketing Engine From the Ground Up

The growing prop-tech company partnered with Candor to make early investments in SEO and ...
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Candor Team 10 min read

How Candor Helped Tapjoy Build Its Brand, Show Thought Leadership, and Fuel Its Sales Pipeline

Candor helped fuel Tapjoy's growth from early-stage startup to global corporation
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Matt McAllister 10 min read

Content Strategies for Each Stage of the Marketing Funnel

How to devise content that engages prospects from awareness and interest to evaluation ...
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