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The Candor Blog

Candor Team 8 min read

Boulevard Deploys Brand Journalism to Connect with Salon & Spa Owners

How the SaaS platform's site went from practically 0 to over 20,000 visits/month.
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Candor Team 11 min read

Resonai Taps Candor to Build an Inbound Marketing Engine From the Ground Up

The growing prop-tech company partnered with Candor to make early investments in SEO and ...
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Candor Team 10 min read

How Candor Helped Tapjoy Build Its Brand, Show Thought Leadership, and Fuel Its Sales Pipeline

Candor helped fuel Tapjoy's growth from early-stage startup to global corporation
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Matt McAllister 10 min read

Content Strategies for Each Stage of the Marketing Funnel

How to devise content that engages prospects from awareness and interest to evaluation ...
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Candor Team 11 min read

Q&A with Candor’s Managing Editor, Susan Arendt

Candor managing editor Susan Arendt
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Matt McAllister 9 min read

4 Ways to Get Started With Brand Journalism

Follow these 4 practices to get started with brand journalism and boost your content ...
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Matt McAllister 7 min read

Introducing Candor: Brand Journalism for the New Age of Marketing

We are a different company today than we were in 2010, and we felt a name change was ...
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Matt McAllister 8 min read

4 Important Questions a Content Style Guide Should Answer

Style guides hold the information needed for writers to create consistent content that ...
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Cabriah Ross 11 min read

What I Learned From 24 Days of ‘Digital Minimalism’

The questions that led me to this experiment are on a lot of people’s minds right now, ...
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Matt McAllister 5 min read

Incorporating the 5 Elements of Storytelling Into Your Marketing Program

To help you understand how to weave the art of storytelling into your company’s marketing ...
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