The Candor Blog

Candor Team 11 min read

How To Write Introductions That Capture Reader’s Interest

We offer 10 tips for writing introductions that will make your audience want to keep ...

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Matt McAllister 8 min read

6 Content Strategies That Drive Press Coverage

These types of content will catch the attention of the editors, journalists and media ...

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Candor Team 8 min read

Boulevard Deploys Brand Journalism to Connect with Salon & Spa Owners

How the SaaS platform's site went from practically 0 to over 20,000 visits/month.

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Matt McAllister 10 min read

Content Strategies for Each Stage of the Marketing Funnel

How to devise content that engages prospects from awareness and interest to evaluation ...

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Matt McAllister 9 min read

4 Ways to Get Started With Brand Journalism

Follow these 4 practices to get started with brand journalism and boost your content ...

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Matt McAllister 7 min read

Introducing Candor: Brand Journalism for the New Age of Marketing

We are a different company today than we were in 2010, and we felt a name change was ...

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Matt McAllister 8 min read

4 Important Questions a Content Style Guide Should Answer

Style guides hold the information needed for writers to create consistent content that ...

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Matt McAllister 5 min read

Incorporating the 5 Elements of Storytelling Into Your Marketing Program

To help you understand how to weave the art of storytelling into your company’s marketing ...

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