The Candor Blog

Matt McAllister
4
min read
How Candor Uses AI in Content Marketing
AI writing assistants like ChatGPT aren't ready to write quality brand journalism. But ...
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Candor Team
6
min read
We Tested AI Writing Assistants. Here’s Why We Won’t Be Using Them.
AI bots are helpful for outlining and idea generation, but there's something profound ...
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Candor Team
11
min read
How To Write Introductions That Capture Reader’s Interest
We offer 10 tips for writing introductions that will make your audience want to keep ...
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Matt McAllister
8
min read
6 Content Strategies That Drive Press Coverage
These types of content will catch the attention of the editors, journalists and media ...
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Candor Team
8
min read
Boulevard Deploys Brand Journalism to Connect with Salon & Spa Owners
How the SaaS platform's site went from practically 0 to over 20,000 visits/month.
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Matt McAllister
10
min read
Content Strategies for Each Stage of the Marketing Funnel
How to devise content that engages prospects from awareness and interest to evaluation ...
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Matt McAllister
9
min read
4 Ways to Get Started With Brand Journalism
Follow these 4 practices to get started with brand journalism and boost your content ...
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Matt McAllister
7
min read
Introducing Candor: Brand Journalism for the New Age of Marketing
We are a different company today than we were in 2010, and we felt a name change was ...
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Matt McAllister
8
min read
4 Important Questions a Content Style Guide Should Answer
Style guides hold the information needed for writers to create consistent content that ...
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Matt McAllister
5
min read
Incorporating the 5 Elements of Storytelling Into Your Marketing Program
To help you understand how to weave the art of storytelling into your company’s marketing ...
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