Blog Post by Matt McAllister
How Candor Uses AI in Content Marketing
AI writing assistants like ChatGPT aren't ready to write quality brand journalism. But ...
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How Candor Helped Dibbs 10x Organic Traffic and Launch a B2B Offering
Discover how Candor’s SEO expertise fueled Dibbs' initial growth and set its expansion up ...
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What Content Marketers Can Learn from the Writers at Pixar
Our favorite tips from Pixar's 22 rules of storytelling.
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6 Content Strategies That Drive Press Coverage
These types of content will catch the attention of the editors, journalists and media ...
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Content Strategies for Each Stage of the Marketing Funnel
How to devise content that engages prospects from awareness and interest to evaluation ...
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4 Ways to Get Started With Brand Journalism
Follow these 4 practices to get started with brand journalism and boost your content ...
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Introducing Candor: Brand Journalism for the New Age of Marketing
We are a different company today than we were in 2010, and we felt a name change was ...
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4 Important Questions a Content Style Guide Should Answer
Style guides hold the information needed for writers to create consistent content that ...
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Incorporating the 5 Elements of Storytelling Into Your Marketing Program
To help you understand how to weave the art of storytelling into your company’s marketing ...
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HubSpot’s Dan Tyre Wants You to Treat Prospects Like People
Inbound marketing is about treating people like people and shedding the labels of ...
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