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Matt is a Silicon Valley marketing veteran with big-agency experience and in-house chops as the head of marketing for several tech companies. He lives with his wife and two daughters in Berkeley, California, where he can often be found taking his dog trail running through Tilden Park.

Blog Post by Matt McAllister

Matt McAllister 4 min read

Candor is joining Highwire! 

Candor joins Highwire
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Matt McAllister 4 min read

8 Tips to Becoming a Better Writer

Good writing is an essential skill in this day and age. Here are our tips to help you ...
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Matt McAllister 8 min read

How Candor Helped Byos Earn Its First $45,000 Worth of Organic Monthly Traffic

When Byos needed to compete with the heavy-hitters of cybersecurity, Candor provided an ...
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Matt McAllister 4 min read

How Candor Uses AI in Content Marketing

AI writing assistants like ChatGPT aren't ready to write quality brand journalism. But ...
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Matt McAllister 11 min read

How Candor Helped Dibbs 10x Organic Traffic and Launch a B2B Offering

Discover how Candor’s SEO expertise fueled Dibbs' initial growth and set its expansion up ...
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Matt McAllister 5 min read

What Content Marketers Can Learn from the Writers at Pixar

Our favorite tips from Pixar's 22 rules of storytelling.
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Matt McAllister 8 min read

6 Content Strategies That Drive Press Coverage

These types of content will catch the attention of the editors, journalists and media ...
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Matt McAllister 10 min read

Content Strategies for Each Stage of the Marketing Funnel

How to devise content that engages prospects from awareness and interest to evaluation ...
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Matt McAllister 9 min read

4 Ways to Get Started With Brand Journalism

Follow these 4 practices to get started with brand journalism and boost your content ...
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Matt McAllister 7 min read

Introducing Candor: Brand Journalism for the New Age of Marketing

We are a different company today than we were in 2010, and we felt a name change was ...
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