The Candor Blog


Matt is a Silicon Valley marketing veteran with big-agency experience and in-house chops as the head of marketing for several tech companies. He lives with his wife and two daughters in Berkeley, California, where he can often be found taking his dog trail running through Tilden Park.
Blog Post by Matt McAllister
Matt McAllister
9
min read
4 Ways to Get Started With Brand Journalism
Follow these 4 practices to get started with brand journalism and boost your content ...
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Matt McAllister
7
min read
Introducing Candor: Brand Journalism for the New Age of Marketing
We are a different company today than we were in 2010, and we felt a name change was ...
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Matt McAllister
8
min read
4 Important Questions a Content Style Guide Should Answer
Style guides hold the information needed for writers to create consistent content that ...
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Matt McAllister
5
min read
Incorporating the 5 Elements of Storytelling Into Your Marketing Program
To help you understand how to weave the art of storytelling into your company’s marketing ...
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Matt McAllister
8
min read
HubSpot’s Dan Tyre Wants You to Treat Prospects Like People
Inbound marketing is about treating people like people and shedding the labels of ...
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